Brand Spotlight: Hydro Flask

Some brands just speak to a generation. For Gen Z, Hydro Flask is such a brand. A rising consumer force, Gen Z has embraced Hydro Flask with enthusiasm. Trendy style and bright colors, coupled with that cheeky Hydro Flask logo, have made Hydro Flask a must-have brand for Gen Z — and anyone who appreciates a durable, reusable beverage container. 

The Hydro Flask Story

Hydro Flask began life in Bend, Oregon, in 2009. Founders Travis Rosbach and Cindy Weber were deeply dissatisfied with existing water bottles, which could not keep water at the cold temperature they wanted. For inspiration, Rosbach and Weber looked to an old technology: the double-walled thermos.

Hydro Flask improved old thermos double-wall insulation with the company’s TempShield Technology to produce a double-wall stainless steel beverage container with a vacuum between the two layers. TempShield keeps container contents cold for up to 24 hours and hot for six hours while preventing condensation and heat transfer. A phenomenon was born when Hydro Flask added a honeycombed and leakproof lid to help maintain insulation. 

Why Does Hydro Flask Resonate with Gen Z?

Identifying which brands catch a generation’s imagination is never an exact science, but a Hydro Flask coffee mug, tumbler, or bottle has certain features which appeal to Gen Z. For one, the Hydro Flask style and logo are immediately recognizable: the brand’s powder-coat paint and vibrant colors stand out from the crowd. Hydro Flask maintains interest by consistently manufacturing limited edition tumblers, offering plenty of opportunities for the Gen Z consumer to score a distinct and valued product.

Hydro Flask dominates the Gen Z market for reusable bottles and tumblers, presenting great opportunities for promotional marketing aimed at teens and young adults. Customizing a Hydro Flask tumbler with your brand assures you’ll reach a young target audience whose loyalty to Hydro Flask could transfer to your own brand. 

Branded Hydro Flask Products

Are you looking to leverage Hydro Flask products to extend your brand awareness? Triple Crown Products customizes Hydro Flask tumblers and bottles with laser-engraved logos for eye-catching and sought-after promotional gifts.

Hydro Flask Bottles

• The Hydro Flask 32 oz. Wide Mouth Bottle with Flex Cap is a Gen Z favorite, with a wide opening for a fast fill and enough volume for a day’s worth of hot or cold beverages. 
•  The 21 oz. Standard Mouth Bottle with Flex Cap is popular with college students. The bottle stashes easily into a shoulder bag or backpack and fits securely into a car cup holder. 
•  The Hydro Flask 20 oz. Wide Mouth Bottle with Flex Sip Lid fits under most coffee brewing systems and can be used as a small serving at most coffee shops for less paper or plastic waste.

Hydro Flask Tumblers and Mugs

• The All Around 20 oz. Hydro Flask Tumbler features a closable press-in lid that slides tightly shut while sliding open for easy drinking. Like other Hydro Flask products, the Hydro Flask tumbler is comfortable and easy to carry. 
•  The 12 oz. Hydro Flask® Coffee Mug offers the dependability of a Hydro Flask in coffee mug form. The closable lid of the Hydro Flask coffee helps control drink temperature, while the mug’s TempShield™ insulation keeps beverages cold or hot for hours.